The executive level's home base · everything flows through here · updated Aug 7, 2026
LIVE working now BUILDING going in now NEXT queued DO action item · Skim the bullets. Tap any one for the detail + link.
Overview — the one line
A customer designs a dock → it lands in GHL → gets a margin-checked quote → a setter books it, Nate closes → it runs the proof-gated traveler on the floor → Chris & crew pack, brand and ship it out the door — and every step's price, cost, labor and material is captured, so Centauro sees real margin. Fill it through the fast lanes to $50k/week, stabilize, then buy the equipment that takes it to $5M.
How to use this document: it's the single place the leadership level operates from — Centauro on the numbers, Shilale on demand, Nate on the pipeline, Jim backstopping. Use the nav bar to jump. Every section is a skim-list; tap a bullet for the how-it-works and the link to get there. It's living — it updates as the dashboard lights up and the floor tracking goes live. Read your lane, tell Cowork what's thin, it stays current.
The Machine — pricing, front door, pipeline
The money engine
One dial sets every price: aluminum at $5.25/lb LIVE
Change one input and every product's cost and gross profit recalculates. Only aluminum scales; wood, vinyl, galvanized, fasteners and labor stay flat.
Every quote shows gross profit — Materials + Labor split out LIVE
The CFO sees where the money is on every job; the customer never sees cost or margin. Retail = (Materials + Labor) × 2.5 (~60% GP); Dealer holds the 50% floor.
The full catalog is priced AND costed — 262 SKUs for QuickBooks BUILDING
Alummikon, Alummilite, Wood Dock Hardware, Dock Accessories, Commercial — each row carries Sales Price + BOM cost, so QBO shows true margin per line. DO: import the CSV, set income/COGS accounts, and push the new-basis prices (quotes run ~58% vs the 60% target until you do — that's live margin left on the table).
The front door
"Design a Dock" is the top of the funnel — everywhere LIVE
Homepage hero, every social bio & post, email, GBP, QR. Every click → instant-quote tool → GHL → pipeline. Each brand points at its own tool.
Hub-and-spoke: alummikon.com is the hub; dealers link up to it LIVE
Each dealer runs an "Authorized Alummikon Dealer" badge linking to the hub (live on Sebago + Gale Force). Dealer recruitment doubles as SEO authority. Sebago + Alummikon both tracked in Search Atlas under the $199 plan; Gale Force held.
Forge Flow — the OS, layer by layer
The spine: Forge Flow lives on GHL — every job is one GHL opportunity that carries it lead-to-cash. QBO is not the hub — it's the money layer on either side. Data is created once, at the source, and flows up.
1 · Front Door — demand → lead → GHL opportunity LIVE
Funnels, pages, forms are built and working (Hamad). A click/submit creates the GHL opportunity — the anchor that carries the job. Remaining job = fill them (Shilale).
2 · Quote — the opportunity gets priced, margin visible LIVE
Estimator prices off the BOM at $5.25/lb, GP shown internally. An estimate can start in QBO and lands back in GHL as the opportunity — GHL stays the single thread.
3 · Close — quote → won, deposit and all LIVE
Setter books, Nate closes, deposit taken. Won/lost lives in Forge Flow/GHL. The deposit is a field on the opp so contract, deposit and QBO balance reconcile.
Decker: $33,075.84 − $17,000 deposit = $16,075.84 open in QBO. The gap is the deposit, not drift.
4 · Handoff — the won opp pushes onto the floor LIVE
Won → pushes into the GHL Production Schedule pipeline (Fabrication → Staged → Installed → Closed); job folder created, BOM to the floor. No re-keying.
Live now: Amendolara $76K, Carswell $71.8K, Decker $33K, Bob Nelson $15.3K, Desruisseaux (Closed).
5 · Build — proof-gated traveler, can't be faked LIVEtracking BUILDING
14-step build flow (SharePoint + Power Automate); Hamad's Lock 3 — no step done without a photo/system record. Employee-code labor and BOM material backflush are going in BUILDING; genealogy (slab → C-number → part) is its own project NEXT.
6 · Pack · Brand · Ship — out the door, photo-proofed LIVE
QC, pack & brand, ship — each photo-gated. Chris & crew own warehouse-to-door. The proof trail is also the quality record.
7 · Money — delivered → cash, QBO books it LIVE
Invoice out, deposit applied, AR clears, AP paid, P&L + margin booked. Because Layer 5 captured real labor + material, the margin is proven off the floor.
8 · Cockpit — it all reads back as one live picture BUILDING
The CFO Dashboard reads GHL + QBO + the floor into one pane. See the CFO Cockpit section below.
Why it runs without Jim
Master Task Board + 8 role-filtered views (RACI single owners) · Teams #daily-closeout + 5 PM Adaptive-Card check-in · Friday pattern report + Sunday summary · the Run-Through proves the floor runs with the owner out of the center. That's what makes it financeable and sellable.
Four rules that hold it: one anchor (the GHL opp) · create once, flow up · QBO money-only · proof gates (no photo, no "done").
CFO Cockpit — Centauro's screen
The Dashboard is the single cockpit — everything reads out of it BUILDING
One screen: short-term forecast, AR to collect, AP to pay, pipeline, the $50k/week floor — fed by the real books. Today the live pull is QBO + GHL; the dashboard is the single-pane layer going on top.🔑 DO: Hamad provisions Centauro a login; one screen-by-screen walk-through. Until lit, he works from QBO + GHL directly.
Short-term forecast — cash + revenue you can see coming BUILDING
= weighted pipeline (closing) + AR (coming in) − AP (going out), rolled to a 4–13 week cash view against the $50k target. Deposits tracked as liabilities so cash isn't overstated.🔗 QBO Cash Flow + GHL pipeline.
The living pro forma — the 36-month plan kept current against actuals BUILDING
Not a static file. As each month closes in QBO, the actuals drop in beside the plan — so the cockpit always shows plan vs. actual and a rolling forward forecast off real numbers, not last quarter's guess. This is exactly what Carter's underwriting asks for ("pro forma reconciled to actuals") and Centauro's long-range view, in one place. The static v1 (36-month model) is the starting point; wiring it to update off QBO each close is the build.🔗 Base model: Alummikon-Pro-Forma-v1.xlsx (Files). Owner: Centauro + dashboard wiring (Hamad).
AR — the collections worklist LIVE
A/R Aging = every open invoice by customer + days out. Work oldest-first; assign each an owner + next action.🔗 QBO → Reports → A/R Aging.
AP — the complete bill list LIVE
A/P Aging = vendors owed, amounts, due dates. All bills entered in QBO, sequenced against incoming cash.🔗 QBO → Reports → A/P Aging.
Personal vs business — there is NO personal; keep it clean DO
The books are business-only. The rule going forward: business runs through business accounts + QBO, personal fully separate, so numbers stay bank-clean. DO: Centauro confirms the rule in writing → policy.
The pipeline — every lead, stage, dollar in flight LIVE
Three live GHL pipelines (Sebago / Gale Force / Alummikon). Weighted pipeline = the top of the forecast.🔗 GHL → Opportunities. Nate owns retail inbound; Jim the Alummikon dealer lane.
The full customer flow — front door to cash LIVE
Design/Intake → Quote → Close (deposit) → Job file → Build (traveler) → Pack·Brand·Ship → Invoice → Cash. Every step captured → real margin per job, not a guess. (Full detail = the Forge Flow section above.)
Marketing Cockpit — Shilale's screen
The formula: Effort = Results. Shilale's place of record — every marketing effort in, every result out, side by side, so you can see whether the work is producing. The chain: Effort → Reach → Leads → Appointments → Quotes → Closes → Revenue. Track the input, watch the output, and the conversion rate at each step shows what's working and where it leaks.
The effort — what goes in
Posts, emails, outreach, ad spend — the work, counted BUILDING
Native Page posts by channel, email campaigns sent (camps / campgrounds / dealers), outreach volume (calls, InMails, DMs), content published (money pages, blogs), and paid ad spend. Why count it: effort you can't measure can't be tied to a result. Every input logged so it lines up against the output below.
SEO effort — Search Atlas work on the money terms LIVE
Alummikon + Sebago tracked in Search Atlas (the $199 plan). On-page fixes, content, and rankings movement are the effort; organic traffic and keyword positions are the result. 🔗 Search Atlas / OTTO dashboard.
The results — what comes out
Leads by source — straight from GHL, already tagged LIVE
GHL already stamps every lead with its source, page URL, and medium (form, organic, direct, paid). So you can see exactly which effort produced which lead — the contact form, the design tool, a campaign, or organic search. This is the core of Effort = Results, and it's live right now. 🔗 GHL → Contacts / Opportunities (filter by source & attribution).
The funnel math — leads → appointments → quotes → closes → revenue BUILDING
The pipeline stages carry it: leads booked into appointments, quotes sent, closes, revenue. Roll it up by channel and you see the conversion % at each step. Same weighted pipeline that feeds Centauro's forecast — the two cockpits read the same truth.
Reach, engagement, follower growth — the top of the funnel BUILDING
Impressions, engagement, and Page/audience growth by channel — the reach the effort buys before it becomes a lead. Pulled from GHL social stats + the posting platform.
The scoreboard — effort ÷ results
Cost per lead, per appointment, per close — by channel BUILDING
The bottom line of the formula: what did each lead, appointment, and close cost in effort or dollars, channel by channel. This is where Shilale sees which lane converts and which to kill — and what number he's standing behind. 🔑 DO: Hamad provisions Shilale a marketing-dashboard login and wires GHL (attribution + social stats) + Search Atlas into one pane, same build as the CFO cockpit.
The Numbers — targets & financials
First goal: $50,000/week to stabilize — a one-setter problem LIVE
Modeled: ~4 closes, ~14 appts, ~139 leads/week — one setter feeding Nate. Nets ~$20.6k/week after fixed; break-even ~$15.7k/week. Leads aren't the constraint (28,000 contacts); the calendar is. (Placeholder assumptions — firms up with your real ticket, close rates, fixed costs.)
Then scale to $5M/year — one equipment buy, sized for $100k/week NEXT
Modeled: stabilize at $50k on current gear first, then buy equipment sized for $100k/week in one jump (~2 setters + 2 closers). The ~$350k is the cut/drill machine; the robotic weld cell is a separate cost on top. Small automation now = OpEx; the big equipment = CapEx.
The pro forma — the 36-month model behind the plan LIVE
Alummikon-Pro-Forma-v1.xlsx: Cover, Parameters, COGS Build, OpEx, Revenue, P&L, Cash Flow, Balance Sheet, Debt Schedule, Sensitivities. Went to Centauro; the bank package reconciles this top-down model to bottom-up actuals. (In Files below.)
What's Next — to 100% & bank-ready
Same engine serves both: real, current numbers in one screen = Centauro's cockpit and the bank's proof. In order:
1 · Clean, current books — the foundation DO
Owner: Joe + Centauro. Close monthly on a tight cadence (July went to Carter Aug 6 — hold it). Kill the gaps: the ~$4,586 A/R difference, junk records, deposits booked as liabilities, EIDL ~$232K confirmed on a debt schedule. Highest-value block — makes every number defensible.
2 · Wire the dashboard to live sources BUILDING
Owner: Hamad. Connect QBO (P&L, BS, AR, AP, Cash) + GHL (weighted pipeline) into one pane; build the 13-week cash view. Add real margin/job when floor tracking is live.
3 · Give Centauro the keys DO
Owner: Hamad + Jim. He has QBO; provision the dashboard login + one screen-by-screen walk-through so he can play with it and trust it.
4 · Make it bank-grade for Carter DO
Owner: Centauro leads, Joe supports. Underwriting package for the September maturity: 2–3 yrs historicals + YTD, AR/AP aging, debt schedule, pro forma reconciled to actuals. Close the diligence stoppers: cap table papered (was verbal — #1 stopper), EIDL workout, personal guaranty/PFS, clean split in writing. Centauro owns the bank narrative; the dashboard hands him live numbers to defend it.
The one line: clean books → wired dashboard → Centauro trained → bank package he defends with live numbers.
Who Owns What
Fill the pipeline — marketing, branding, outreach, biz dev
Shilale
Sell it & run the job — sales + project manager (for now)
Nate
Dealers + backstop the whole team
Jim
Production floor — make the workflow run right
Chris, Troy, Shirley
Warehouse → pack, brand, ship → out the door
Chris & crew
5S / standards + flex (learning the whole system)
Mandi
Money flow + the CFO cockpit, parallel to production
Centauro
Access — who gets into what
The single-pane dashboard isn't built yet, so the task is: get each owner into their live source now (QBO + GHL), then the dashboard login on top when it's lit.
Centauro — CFO / numbers
QBO HAS IT · GHL pipeline view PROVISION · Dashboard login AFTER BUILD
Provision the views — Centauro into GHL (viewer); confirm Shilale's GHL + Search Atlas.
Create Chris's M365 account — the last person without one; unblocks the floor lane.
Build the single-pane dashboard (QBO + GHL → one screen), then Centauro's login + a screen-by-screen walk-through. That's what turns the cockpit from BUILDING to LIVE.
Companion Files
All delivered in this chat (and the talking sheet is in Teams → JWE → Daily Operations):
Operating System doc — the 21-bullet front-to-back.
Alummikon Estimator (.xlsx) — the quote / gross-profit engine.
Throughput Model (.xlsx) — $50k/week and the scale-to-$5M math.
Alummikon Pro Forma (.xlsx) — the 36-month financial model.
Full QBO Catalog (.csv) — 262 SKUs priced + costed.
Talking Sheet — the one-page lane sheet (in Teams).
JWE — the living document · built across the Cowork sessions · refine any lane and it stays current.